Poleg leads one of the nation’s 25 largest brokerages in Real, whose over 13,000 agents do more than $21 billion in annual sales. He has orchestrated rapid growth for the firm he-cofounded in 2014 by leveraging a revenue-sharing, capped model that incentivizes organic growth. In 2024, he oversaw the release of two new programs to further the firm’s growth with Private Label, which allows firms to retain their branding on Real’s platform, and ProTeams, which allows teams to customize payments programs to agents. The firm also launched a new luxury division, Real Luxury.