Serhant founded his fast-growing eponymous firm in 2020. It has become a multidimensional real estate brokerage with agents across eight east coast states, an extensive social audience and a YouTube network, “Listed,” dedicated to lifestyle and real estate shows featuring its agents. Serhant starred in two Bravo shows (e.g., “Million Dollar Listing New York”) and executive produced Netflix’s “Owning Manhattan.” He is also a published author and podcast host who an investor in Major League Pickleball.