Brian Buffini leads business-building firm Buffini & Company, which he founded in 1996 to coach and train real estate professionals in securing more leads and sales. His brother, Dermot, has been company CEO since 2013. In 2024, the firm announced a new designation, Certified Full-Service Professional, to meet the shifting buyer agent dynamics. The firm reports it has worked with more than 3 million professionals in 45 countries.